Social media use and value creation in the digital landscape: a dynamic capabilities perspective / Sharifah Ramiezah binti Wan Za'aba

• Main Author: Wan Za'aba, Sharifah Ramiezah
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; Management; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/65163/1/65163.pdf; https://ir.uitm.edu.my/id/eprint/65163/
• Institution: Universiti Teknologi Mara

The way enterprises and customers engage and exchange value has changed as a result of digitalization. While increased digitalization provides benefits for businesses, it also poses substantial obstacles. Managers encounter complicated and fast changing markets, but lack the specialised knowledge re...