Social media in modern business / Wellace Bayang Gerunsin

• Main Author: Gerunsin, Wellace Bayang
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; Management; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/65165/1/65165.pdf; https://ir.uitm.edu.my/id/eprint/65165/
• Institution: Universiti Teknologi Mara

We chose this article because it demonstrates how social media may assist businesses in reaching new clients. Web-based training, team-based projects, delivery of updates about plans and activities to workers, search for new offerings, and confirmation of information during staff recruiting are all new areas where organization may use social media. This study compares several Internet growth phase classifications. Social media infiltrated the corporate sphere as well, allowing organizations to create fan pages and upload news, images, and videos, mostly for image-building purposes. However, over time, businesses began to recognize the unique benefits of web connection with consumers, as well as the use of this technology to expand their product/service offering and engage customers in new product/service creation and testing. As this communication channel becomes more popular among the younger generation, organizations may more readily reach out to new clients (particularly young ones). Web-based training, team-based projects, delivery of updates about plans and activities to employees, search for new offerings, and information verification during staff recruiting are new areas where organizations may use social media.