Tourism development in rural areas: potentials of appreciative inquiry approach / Roslizawati Che Aziz, Nik Alif Amri Nik Hashim and Zaimatul Awang

This study attempts to examine the way in which rural tourism is developed by using the Appreciative Inquiry (AI) approach as a research tool. AI is an increasingly important area as it was able to offer a positive and strength-based approach to the rural community development. It can be seen as an...

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Bibliographic Details
Main Authors: Che Aziz, Roslizawati, Nik Hashim, Nik Alif Amri, Awang, Zaimatul
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/65296/1/65296.pdf
https://ir.uitm.edu.my/id/eprint/65296/
https://www.jthca.org/
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Institution: Universiti Teknologi Mara
Language: English