Hedy’s / Nur Delima Saidan

• Main Author: Saidan, Nur Delima
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/65874/1/65874.pdf; https://ir.uitm.edu.my/id/eprint/65874/
• Institution: Universiti Teknologi Mara

Hedy’s is a Food brand consisting of Biscuits. Hedy’s is an Islamic Brand operated by Syarikat Hedy’s International Sdn. Bhd. based in Johor Bahru. Hedy’s International Sdn.Bhd is owned by Muslims. Hedy’s business is traditional biscuit, which indeed is a legacy of the Malay Traditional community. The products offered to customers are biscuits consisting of ‘Batang Buruk’, ‘Bangkit Gula Melaka’ and ‘Maruku Shake’. The main purpose of business is to uphold the legacy of Traditional Malay biscuits so famous all over Malaysia to the International level apart from to maintaining the flavor and authenticity of local food products at a price that is affordable. Hedy’s business was established in 2019 and is managed under Syalldy Golden Enterprise. However, in 2020, Hedy’s has managed to take a new step by upgrading the company’s status to Hedy’s International Sdn. Bhd. Hedy’s takes social media as a platform to promote and attract customers to buy the product and profit from it. In addition, it can give the owners some space for their new things. Initially, the business started with the production of the first product, the ‘Batang Buruk’ biscuit with only hundreds of agents and operated from home only. Now, Hedy’s has successfully produced other products, namely ‘Bangkit Gula Melaka’ biscuit and ‘Maruku Shake’ as additional products. Hedy’s has agents in every state and for the state of Perlis the area covered in this business is the entire state of Perlis as given that Perlis is a small state. In addition, this business also provides delivery services to customers from all places and also ‘Cash on Delivery’ (COD) throughout Perlis. The business offers great products at affordable prices that appeal to customers. The target audience is all ages either young or old because traditional biscuits are traditional foods that should not be left out.