Sebawang.Co / Nur Liyana Syamimi Abdul Razak

• Main Author: Abdul Razak, Nur Liyana Syamimi
• Format: Entrepreneurship Project
• Language: English
• Subjects: Hijab. Veils. Purdah. حجاب; Headgear. Including hats, hoods, etc.; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/65911/1/65911.pdf; https://ir.uitm.edu.my/id/eprint/65911/
• Institution: Universiti Teknologi Mara

SMM (social media marketing) is a type of internet marketing that entails developing and sharing content on social media networks to meet marketing and branding objectives. Posting text and image updates, videos, and other content that increases audience interaction, as well as paid social media advertising, are all examples of social media marketing. Based on the task that are given, the researchers were assigned the task of creating a Facebook Page (FB) for the aim of marketing and selling the goods. The product called as a “Sebawang”. Sebawang has an agent and I am a dropship under agent Lieyana from Ipoh, Perak. The same thing is done by Lieyana's agent which consists of Facebook Page, where it is necessary to make posts such as teasers for products, soft cells and hard sell. I have used the marketing materials they have provided. Before entering the firm, the researchers must also register under E-Commerce as one of the rules. Based on the product that have I choose, the reason behind of the chosen of “Sebawang” as the product is a favourite for the hijab’s of the girl especially. For veiled women, they cannot be separated by hijab. Most women prefer hijabs that are easy to wear and easy to shape. So, this Sebawang is my choice because it is an instant lid and beautiful to wear.