Factors leading customers to shop at on-campus convenience store / Siti Zaleha Sahak … [et al.]

The Covid-19 pandemic has transformed the retail landscape in several ways. Online shopping particularly, has become a more dominant retail platform. This study focused on one of the brick-and-mortar retailers of convenience store segment. The segment is also known as c-store. The primary data was c...

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Bibliographic Details
Main Authors: Sahak, Siti Zaleha, Drahman, Eylia Nadiah, Nadzara, Nur Izdzah, Alwi, Siti Nur Ayuni
Format: Article
Language:English
Published: 2018
Online Access:https://ir.uitm.edu.my/id/eprint/66284/2/66284.pdf
https://ir.uitm.edu.my/id/eprint/66284/
https://aej.uitm.edu.my/
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Institution: Universiti Teknologi Mara
Language: English

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