New marketing strategy threatening the traditional healthcare businesses / Sarah Sabir Ahmad, Azfahanee Zakaria and Isma Fazlini Ismail
Many new marketing strategies have evolved in the recent years due to the movements from traditional purchase behavior to online of customers. At first, customers were forced to adapt to online purchase, but as they get used to it, it became very handy and now online business becomes preferable busi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/66446/1/66446.pdf https://ir.uitm.edu.my/id/eprint/66446/ https://fbminsights.uitm.edu.my/v1/index.php/fbm-insights-issue |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |