MyTech Ltd. / Amirul Afiq Mohd Fadzil … [et al.]

• Main Authors: Mohd Fadzil, Amirul Afiq, Ismawi, Mohamad Aqemie, Eddy, Mohamed Radzi, Mohd Rizal, Iffah Nasrin, Salimin, Nurul Husna
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Outdoor life. Outdoor recreation; Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning
• Online Access: https://ir.uitm.edu.my/id/eprint/66560/2/66560.pdf; https://ir.uitm.edu.my/id/eprint/66560/
• Institution: Universiti Teknologi Mara

MyTech Ltd. was established on 1st May 2022 and as our company, we produce Magic Tent and we came up with an idea to become a social business. For information, Magic Tent is a Malaysian outdoor camping product based on Cyberjaya, Selangor that has more flexible iron, durable waterproof floor, small, easy to set up, and portable folding. So, Magic Tent has unique features that can ease the customer's need to go hiking. MyTech Ltd. will not succeed without our staff. As a social business, we plan to hire citizens that are unemployed for so long to produce the best outdoor camping product, Magic Tent from starting point until the finishing point. MyTech Ltd. sets a target market based on demographic and psychographics areas. These target markets play an important role towards business because it allows the company to focus its efforts on clients that have a strong potential for sales development, interest in the product, and brand loyalty. We plan to launch our first Magic Tent in Sabah because Sabah is famous with Gunung Kinabalu. Therefore, there are many hikers who would go there and at the same time take a look at our product during the launching day. During the launching day, we target about 300 people will buy our product with an affordable price and 30% discount for 100 first customers. Not only that, to appreciate our customers during that day, we will have a lucky draw. We will give 10 sponsored flight tickets for 10 hikers from Peninsular Malaysia. Our business plan consists of four plans which are development, facilities and production plan. Besides, to sell our product, we used media advertising and sales promotion. The development plan is one of the most vital parts to be considered when creating a company. We ensure that our company has the capability to meet the standards or the expectations of our customers. Despite that, it is important to guarantee that products are what the company visioned in the plan before proceeding with the project.