DianaShawl / Nur Afiqah Ahmad … [et al.]

DianaShawl / Nur Afiqah Ahmad … [et al.]

DianaShawl Enterprise, located in Malaysia, is a leading retail store scarf brand. DianaShawl is a Malaysian product brand that has attracted the eye of many Malaysians, especially women. We have provided some information on DianaShawl in this study, including company information, Business Managemen...

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Bibliographic Details
Main Authors: Ahmad, Nur Afiqah, Abdul Malek, Nurfarahanis, Abdul Hamid, Muhammad Hazim, Fadzlan, Nur Rabiatul Rahah, Mohd Lutpi Taufik, Nur Liyana
Format: Entrepreneurship Project
Language:English
Published: 2022
Subjects:
Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
Business analysts
Online Access:https://ir.uitm.edu.my/id/eprint/67168/2/67168.pdf
https://ir.uitm.edu.my/id/eprint/67168/
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Institution: Universiti Teknologi Mara
Language: English
Description
Summary:DianaShawl Enterprise, located in Malaysia, is a leading retail store scarf brand. DianaShawl is a Malaysian product brand that has attracted the eye of many Malaysians, especially women. We have provided some information on DianaShawl in this study, including company information, Business Management Canvas (BMC) analysis, findings, and discussion. The company information including the company's background, organization structures, products offered, business and marketing, operational strategy, and financial achievements. Nine BMC elements were used to develop and describe the company analysis. The company's findings include the company's challenges, while the recommendations focus on how the company solves challenges.

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