DBDN by Drbidan / Nur Aina Madihah Ali Sidek … [et al.]

• Main Authors: Ali Sidek, Nur Aina Madihah, Salim, Norhidayahtul Sakinah, Khairil Anwar, Nur Anisah, Hairol, Nur Atiqa
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Management. Industrial Management; Planning. Business planning. Strategic planning; Business analysts
• Online Access: https://ir.uitm.edu.my/id/eprint/67173/2/67173.pdf; https://ir.uitm.edu.my/id/eprint/67173/
• Institution: Universiti Teknologi Mara

On January 20, 2020, World Health Organization (WHO) declared the COVID-19 outbreak, which is a worldwide health emergency. COVID-19 was designated a global pandemic by the WHO on March 11, 2020, which was the first time since H1N1 influenza was proclaimed a pandemic in 2009. Sorrowfully, due to the sudden pandemic outbreak, the COVID-19, tons of businesses were affected. This report will be explained the company's performance and whether they were also affected by the pandemic outbreak. This case study also gained information through an online interview with the business owner. Hence, we chose DBDN by Drbidan, which was founded by Mrs Shamimi Nabihah, to complete this case study report. The founder is familiar with the nickname 'Mrs Mimi'. First and foremost, this is a brief background about DBDN by Drbidan. The company has been operating for eight years long. According to Mrs Mimi, the business provides four services to the customers. The services are confinement, wellness (physiotherapy and wellness centre), herbs (confinement set or al carte) and lastly the academy. Badly, the academy is not actively operated due to a lack of staff and specialists to provide the teaching session. During the interview with Mrs Mimi, we were told that her life mottos are ‘Masa itu emas’ and ‘Masa tidak menunggu kita’. She mentioned that, by sticking to her life mottos, she was able to achieve her target, which is the mission and vision of the company within the three years planned. Moreover, she said that they need to plan a new vision and mission for the next three years to gain more and be more successful in the future. This case study report consists of five sections. In the first section is the introduction regarding the business. This included the background of the study and the purpose of the study. The second section is about the company information. This section will be consisting the details and further explanation of the company, which will be explained the background, organizational structure, products and services that DBDN provided to their customers, and the strategy used by the company. The strategies are in terms of business, marketing, and operation and lastly, the business's financial achievements. Next, the third section is the company analysis which is the Business Model Canvas (BMC). Meanwhile, the fourth section will be discussed the finding and discussion. That also will include the appropriate recommendations. The last section is the conclusion that will sum up all the key points and important details of this case study report.