Mamasab Bakery / Muhammad Abid Kamaruddin ... [et al.]

• Main Authors: Kamaruddin, Muhammad Abid, Abdul Shukor, Saidatul Nor Shakirah, Saiful Azmi, Nur Shuhada, Zainal, Nur Shafiqah, Salleh, Aqilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Business; Marketing; Electronic commerce; Baking. Confectionery; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67339/1/67339.pdf; https://ir.uitm.edu.my/id/eprint/67339/
• Institution: Universiti Teknologi Mara

This study case was conducted to examine Mamasab Bakery SWOT analysis and identify the problems that are faced by the business. It also contains suggested solutions that can be taken by Mamasab Bakery to encounter the issues and to improve its business. Mamasab has two categories of products which a...