Techno Grow (Agriculture) / Rohaiza Sulaiman ... [et al.]

• Main Authors: Sulaiman, Rohaiza, Suhaimi, Murni Farhani Syima, Normannuddin, Nur Ainina Fatihah, Che Ku Abu Bakar, Che Ku Anis Farhana, Muhammad, Norsazlina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Marketing; Vegetables; Fruit and fruit culture
• Online Access: https://ir.uitm.edu.my/id/eprint/67350/1/67350.pdf; https://ir.uitm.edu.my/id/eprint/67350/
• Institution: Universiti Teknologi Mara

The purpose of this document is to outline an opportunity for Techno Grow to satisfy the unmet produce demand of consumer which is to analyses a real-life situation where existing problem need to be solved. Techno Grow is synonym with the growth of technology that follow the passage of time. Techno Grow running a hydroponic system cultivation business as their concept and had produce set of NFT & DFT smart kit. It was parallel to their vision and mission, Techno Grow vision is becoming a leader and produce for lowland vegetable and modern agriculture product of strawberry. Meanwhile, Techno Grow mission is to produce more modern entrepreneurs and farmers using a same technique of hydroponic cultivation. Currently, famers expenditures are growing while their profit or return are stagnant or declining. Through online interview session with the owner, analyzing Techno Grow internal strength and weakness, along with the company’s external opportunity and threats. The strength of Techno Grow is producing a set of NFT & DFT smart kit which is a new concept or modern techniques in farm. As known, the hydroponic cropping method is also easier and saves time. These crops are not only environmentally friendly, but also produce fresh and safe agricultural products for consumers and environmental sustainability. Besides, the weakness of Techno Grow is had a shortage in term of vehicles that difficult to deliver products to their customer. Techno Grow do not have a buyers like retailer or wholesaler due to the crop yields that do not exist daily and still an introduction to growth stage of product life cycle. Techno Grow had an opportunity upgrading their business with find a new location to create green house of hydroponic farm and increase the production. In addition, produce more variety of vegetable. External threats of Techno Grow receive is a pests like monkey that always attack on their farm. The analyses a problem face by Techno Grow is solved with point the problem and suggestion of solution. The conclusion is all the agriculture sector is critical to the region. It is experiencing a transition to a market economy, with significant changes in the social, legal, structural, production, and supply structures, as are all other sectors of the economy.