Developing Malaysia’s smart community-based tourism model / Azila Azmi and Johanna Adlin Ahmad

• Main Authors: Azmi, Azila, Ahmad, Johanna Adlin
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2022
• Subjects: Travel and the state. Tourism; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67374/1/67374.pdf; https://ir.uitm.edu.my/id/eprint/67374/; https://myjms.mohe.gov.my/index.php/intelek
• Institution: Universiti Teknologi Mara

Smart tourism is a 21st-century technological phenomenon where tourism suppliers and tourists are interconnected. The Malaysia National Tourism Policy’s 2020-2030 concurs that one of the tactical strategies to increase visitor’s economy in the rural areas is through ‘digitalization’. Parallel to thi...