The effective promotion tools to attract new tenant in Kompleks Pusat Bandar Pasir Gudang / Siti Rodhiah Mohd Imron

• Main Author: Mohd Imron, Siti Rodhiah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Marketing; Management
• Online Access: https://ir.uitm.edu.my/id/eprint/67376/1/67376.pdf; https://ir.uitm.edu.my/id/eprint/67376/
• Institution: Universiti Teknologi Mara

Marketing promotion is one of the important things that need to be centralized in the company's management. By having marketing promotions, it can help in terms of increasing the revenues and profits for the company. The company can attract investors and also customers by doing promotion activities. Damansara Assets Sdn Bhd is a property investment management company which is known in managing retail and commercial spaces in Malaysia. . Even though Damansara Assets is under Johor Land Corporation, any decision must be made by them. As for now they are focusing the branch in Pasir Gudang Town Centre which is seen as lacking in term of on their promotion activities that may affect the number of tenants entering the market in this premise. This research is conducted to identify what are the promotions activities that can be done in attracting new tenants to operate business in the complex. These promotion activities are not only for the tenants but also for customers so as to increase the number of footfalls in the building. This is because; even though the complex is built in the 1970s but in term of footfall of customer premises it is only a few. Results from interview session with employees of this organization indicated that there is a lack of effective promotion activities carried out to increase the number of new tenants. Among the recommendations that we suggested, Damansara Assets should go all out in finding the new so that they can increase the rental rate rather than depending on the existing tenants.