Defood.Co / Badrun Ar-Rashid Badrul Hisham... [et al.]

• Main Authors: Badrul Hisham, Badrun Ar-Rashid, Zakaria, Muhammad Arif Naim, Mohd Jaafar, Nur Azira, Sayuti, Nur’fatihah, Mat Tanda, Nurul Syafiqah, Ramzi, Iffah Ilhamena
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; Malaysia; HF Commerce; Business; General works, treatises, and textbooks
• Online Access: https://ir.uitm.edu.my/id/eprint/67578/1/67578.pdf; https://ir.uitm.edu.my/id/eprint/67578/
• Institution: Universiti Teknologi Mara

Laksa Comer Restaurant will be an eat-in, carry-out restaurant, specializing in evening and weekend leisure dining. St. Louis is recognized as one of the prime barbecue markets in the country. The Soulard neighborhood, future home of Butcher Hollow, is known as one of our area's most popular and successful nightlife hubs. What makes Laksa Corner Restaurant special as a business proposition? New restaurant openings are known to be risky. What have we done to neutralize these risks and assure success? First, we have identified an unfulfilled market for our exceptional product. Careful research has demonstrated a 66% positive response by a representative sampling of our primary and secondary geographical markets. We have learned that people living in Machang Bubok in Bukir Mertajam, or within reasonable driving distance, would patronize a good eat-in or carry-out for tea time food restaurant in Machang Bubok if one were available. Further research of the population demographics of this area reveals a lifestyle most conducive to eating out often, as frequently as three times per week. Management has also identified a very viable commuting market that frequents the Machang Bubok area, availing themselves of the many attractive restaurants and stalls. Many thousands of people also work in an near the Machang Bubok and often unwind after work at one of the many restaurant. Laksa Corner Restaurant intends to be part and parcel of this scene, offering laksa, karipap and cucur udang, along with convenient carry-out. Relaxed patio dining is also planned for use during pleasant weather. Laksa Corner Restaurant also has a sound marketing plan directed at our three identified markets. Viable market, good promotion, and an excellent product, backed up by sound and experienced management will go a long way to assuring success of the business venture.