The hotel X-Belitung marketing strategy evaluation in the Covid-19/ Mustika Permatasari, Mega Aldora and Alditya Detmuliati

• Main Authors: Permatasari, Mustika, Aldora, Mega, Detmuliati, Alditya
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
• Subjects: Marine ecotourism; Marketing; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67609/1/67609.pdf; https://ir.uitm.edu.my/id/eprint/67609/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

Belitung island was one of the areas allowed by the central government to reopen the tourist sector of the Covid-19. During Covid-19, the number of living rooms in the Hotel X Belitung was still very low, even though the marketing and health protocols had already been carried out. This research took...