7Ps theory of service marketing innovation: a survival strategy for hotel sector post Covid-19 in China / Yang Peng and Watsida Boonyanmethaporn

• Main Authors: Peng, Yang, Boonyanmethaporn, Watsida
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
• Subjects: Marketing; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67613/1/67613.pdf; https://ir.uitm.edu.my/id/eprint/67613/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

Significant impact of COVID-19; reducing demand from hotels, shifting customer needs, and increasing costs of prevention, have all intensified competition in the hotel industry. China, as one of the best countries in the world in terms of COVID-19 prevention and control, has taken the lead in the po...