Customer satisfaction towards Tamu KPD : a case study in Kota Kinabalu / Susanna Mustamin

• Main Author: Mustamin, Susanna
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Pricing; Markets. Fairs
• Online Access: https://ir.uitm.edu.my/id/eprint/67742/1/67742.pdf; https://ir.uitm.edu.my/id/eprint/67742/
• Institution: Universiti Teknologi Mara

In this study, researcher is aim to investigate the customers' satisfaction towards Tamu KPD. This study will investigate the significant relationship between all the independent variables with the dependent variable (customers' satisfaction) towards Tamu KPD. A conceptual model including...