Assessing Arkitrek Sdn Bhd via integrated marketing communications approach: IMC mini-audit / Erica Joanne Tibok

• Main Author: Tibok, Erica Joanne
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Social aspects. Social marketing; Branding (Marketing); Market segmentation. Target marketing; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/67755/1/67755.pdf; https://ir.uitm.edu.my/id/eprint/67755/
• Institution: Universiti Teknologi Mara

Arkitrek Sdn. Berhad have faced problems in terms of being recognized as a social enterprise which provides sustainable design services and design build programs for the past 7 years. By not having an appropriate department or team to handle major marketing activities is one of the problems faced in...