Service quality rendered by the public universities in central region of Malaysia / Faizatul Akmam Amirrudin, Raslina Mohamed Nor and Najah Lukman

• Main Authors: Amirrudin, Faizatul Akmam, Mohamed Nor, Raslina, Lukman, Najah
• Format: Research Reports
• Language: English
• Published: 2006
• Subjects: Social aspects. Social marketing; Marketing; Management; Product management; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/67807/1/67807.pdf; https://ir.uitm.edu.my/id/eprint/67807/
• Institution: Universiti Teknologi Mara

Service quality is not a new issue in service industry but where the higher education institution in Malaysia is concerned, again the service quality is a pressing subject. With many players in the higher education institutions in Malaysia ranging from public universities to private colleges to bran...