Analysing the importance of Malaysian gastronomic tourism campaigns and tour packages in attracting tourists to visit / Mohd Nor Ahmar Mohd Sanip, Ramlee Mustapha and Suriani Mohamed

Analysing the importance of Malaysian gastronomic tourism campaigns and tour packages in attracting tourists to visit / Mohd Nor Ahmar Mohd Sanip, Ramlee Mustapha and Suriani Mohamed

A recent trend that showcases gastronomy as the main tourist product has shown the importance for travel and tour operators; hoteliers; and local authorities to develop effective strategies to attract local as well as international tourists to visit Malaysia. Described as one of the jewels for gastr...

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Bibliographic Details
Main Authors: Mohd Sanip, Mohd Nor Ahmar, Mustapha, Ramlee, Mohamed, Suriani
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
Subjects:
Travel and the state. Tourism
Gastronomy, pleasures of the table, dining, etc.
Cooking
Food service
Online Access:https://ir.uitm.edu.my/id/eprint/67959/1/67959.pdf
https://ir.uitm.edu.my/id/eprint/67959/
https://www.jthca.org/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/67959/1/67959.pdf
https://ir.uitm.edu.my/id/eprint/67959/
https://www.jthca.org/

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