Exploring the potentials and impact of indigenous Ghanaian dishes in the restaurant sector within the hospitality industry / Akua Serwah, Derweanna Bah Simpong and Marlisa Abdul Rahim

The Ghanaian hospitality industry is far from fully exploring the potential of indigenous cuisines to spur the industry's growth. Therefore, the purpose of this paper is to formulate a new model and assess the performance of indigenous Ghanaian dishes in the hospitality industry based on the Kn...

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Bibliographic Details
Main Authors: Serwah, Akua, Simpong, Derweanna Bah, Abdul Rahim, Marlisa
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/68044/1/68044.pdf
https://ir.uitm.edu.my/id/eprint/68044/
https://www.jthca.org/
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Institution: Universiti Teknologi Mara
Language: English