Personal factor and consumer purchase intention: the risen of coffee culture in Klang Valley, Malaysia / Nur Yasarah Yahya, Nurin Adini Mazlan and Wan Nor Bayah Wan Kamarudin

• Main Authors: Yahya, Nur Yasarah, Mazlan, Nurin Adini, Wan Kamarudin, Wan Nor Bayah
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Beverages; Tea, coffee, cocoa, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/68344/1/68344.pdf; https://ir.uitm.edu.my/id/eprint/68344/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The consumption of coffee has become increasingly popular in Malaysia, especially among adolescents and the millennium generation. Therefore, the Malaysian coffee culture has grown and flourished in tandem with the needs and demands of consumers. Hence, diverse personal aspects of consumers in influ...