Air Botol Bulan / Ahmad Fadhil Ahmad Izdihar

• Main Author: Ahmad Izdihar, Ahmad Fadhil
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Beverages; Tea, coffee, cocoa, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/68469/1/68469.pdf; https://ir.uitm.edu.my/id/eprint/68469/
• Institution: Universiti Teknologi Mara

Air Botol Bulan is nothing like a common coffee, the coffee grains were locally grown and harvested in Johor, the idea to start this company comes during the first Movement Control Order (MCO) being impelled by the government of Malaysia in March 2020. Since then, the owner starts this company with the objective of supplying the best coffee to the consumer. The customer review comes with many good replies, since many people like the bold taste of natural ground coffee with no added preservative. The unique taste of the coffee makes it hardly to forget, which makes the customer to come back for more. The price of the product also are very cheap and affordable for most of the people. At the early moment of this business, Air Botol Bulan was sold more than 100 bottles every two weeks within the area of Kuala Lumpur. The increasing number of orders that we get create a huge sales revenue which then help the business to grow bigger. This shows that Air Botol Bulan is one of the marketable products in the market, and has a lot of potential to increase its brand reputation in the beverage market.