Chewy Brookies / Ahmad Naquiddin Mustafa

• Main Author: Mustafa, Ahmad Naquiddin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/68470/1/68470.pdf; https://ir.uitm.edu.my/id/eprint/68470/
• Institution: Universiti Teknologi Mara

This business is registered under my partner’s name Nur Syarah binti Syazyan and I am her business partnership during this business is operating. It was started in early month of February 2021. This business known as Chewy Brokiees. This is Food and beverages business category, desert product which is chewy cookie. Chewy Brookies is a cookies product with chew and moist structure of a cookie with chocolate taste is an interesting product that rarely known by consumers since people only know cookies is only chruncy food. This is home made produt operation located in Kempas Denai, Johor Bahru, Johor. The owner Nur Syarah has experience in baking brownies product in year of 2017. She gained the experience of baking from her family since her mother baked the bread, brownies, custard, layer cakes and others. Since she is a UiTM students and to fill up free time she decided to make this business come true before started this new semester. We chose to collaborate in producing the chewy brookies in home made operation. We believe that during this new norms of Covid-19 outbreak, many people have the eager of making other things accomplished for example being salesperson of the business product, producing home made product gaining sales in domestic locations and restricted area, and others. Plus, in making the innovation of the product itself, we want to produce the different products than any other entrepreneur has done in producing the cookie products. This business known as desert shop and started in home-made operation during Covid-19 pandemic. Furthermore, I am hoping that with selling our products to customers, it would make me a great entrepreneur one day and always make my customers satisfy with our products and services.