Bysyx.co / Aleesya Aina Mohd Idris

• Main Author: Mohd Idris, Aleesya Aina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Materials and articles of clothing. Details and accessories; Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Handbags. Tote bags
• Online Access: https://ir.uitm.edu.my/id/eprint/68474/1/68474.pdf; https://ir.uitm.edu.my/id/eprint/68474/
• Institution: Universiti Teknologi Mara

Bysyx.co is a sole-proprietorship business run by Aleesya Aina Binti Mohd Idris, the products that are offered in this business are accessories and focuses more on various types of handbags. The business model run by Bysyx.co is dropship. Our suppliers are mainly from sellers in the website Taobao. Careful examination of the suppliers are done to ensure that products will be delivered without any unwanted circumstances. There are currently around 40+ products that are available in Bysyx.co. The price point for Bysyx.co is affordable towards the low and middle income individuals in Malaysia. Everything that is offered in the shop is RM50 and below. The strategy to sell the products with a price point of below RM50 is to target those individuals that are fashionable but interested in a cost saving products. Therefore the creation of Bysyx.co is to address this issue. Social media platform which is Facebook is used to advertised our products as there is a lot of potential in this platform. There are more than 23 million Facebook users in Malaysia therefore it is a feasible platform to do business in especially advertising. There are an abundance of ads choice to run in Facebook and it is also low-cost. Hence, one of the reason we choose to advertise on Facebook. We frequently posts on Facebook with hard sell and followed by soft sell advertisement to attract potential customers.