Moist chocolate cake / Muhammad Aizat Yusri

• Main Author: Yusri, Muhammad Aizat
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/68605/1/68605.pdf; https://ir.uitm.edu.my/id/eprint/68605/
• Institution: Universiti Teknologi Mara

For this semester, all of students that take Entrepreneurship subject have to choose one product and sell them. The purpose for this report was to analyses and observe the credibility of the company on what kind of marketing strategy that they choose in order for them to enhance the customer awareness regarding the products that they sold. One of the most famous tools that the company used to attract and gain customer is through social media which is Facebook. In addition, this report also reported on how frequent the company promoting and advertise their product in the social media especially Facebook. Facebook was chosen because many people nowadays including all ranges of ages that used Facebook. Each company requires to post varieties of strategies to advertise the product. In posting at the Facebook, it includes teasers, hard sell and also soft sells. This is because social media is a good way for engaging and interacting customers. The more company communicate with the audience, the more chances company of conversion and this will create two-way communication. As Facebook provides many kinds of advertising, it could help company to reach their potential customers faster than other company could so. This will make the company could achieve their targets to increase their sales. It also gains interests about the product that they sell towards their customers. Thus, Facebook connection makes company and customers are more probable to upsurge customer retention and customer loyalty.