Modeling word of mouth engagement: the role of relationship value and quality in hospitality brand online / Anderson Ngelambong

• Main Author: Ngelambong, Anderson
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Etiquette of entertaining. Duties of host and hostess. Hospitality
• Online Access: https://ir.uitm.edu.my/id/eprint/68615/1/68615.pdf; https://ir.uitm.edu.my/id/eprint/68615/
• Institution: Universiti Teknologi Mara

Shaping individuals' word of mouth is a particularly challenging issue, especially within the context of marketer-created online brand community. Although the topic has been extensively researched, limited studies have investigated word of mouth from the perspectives of relationship marketing....