Kedai Sambal by Mama.taste / Nur Ainina Fatihah Normannuddin

• Main Author: Normannuddin, Nur Ainina Fatihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Packaging; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/69082/1/69082.pdf; https://ir.uitm.edu.my/id/eprint/69082/
• Institution: Universiti Teknologi Mara

Based on this product, we are selling #DagingBawangGoreng (DBG) by kedai sambal to give a new flavor of the meat instead of black meat or jerky that people common get. However my family have decided to sell this dish to make a small business and make it as new innovation. Introducing this new innovation of #DagingBawangGoreng that are the best selling since 2018 on Hari Raya Aidilfitri and Hari Raya Aidiladha celebration. On this celebration will be the hot selling. This is because, this #DagingBawangGoreng dish has made it easier for customers to eat just like that. This #DBG production is made with homemade and unique recipe standards from the family's hereditary heritage. This DBG specialty gives a unique flavor that makes customers always want more. In addition, the Vision & Mission for this DBG product is to maintain the quality of the products & will be the most favorite menu for every customers and can enter the market nationwide. The production of this small business is done in a residential house located in Taman Puncak Jalil 9 and has 5 employees. The owner of this business is Mrs. Norasidawati Binti Mohamed Sidek while the management is handled by Mr. Normannuddin Bin Haji Osman. So far, the sales of production obtained during the Hari Raya Aidilfitri & Hari Raya Aidil Adha celebrations are RM10,000. Furthermore, the company conducts promotional sales activities on Facebook and online Shoppe. For advertising, the company has used social media platforms such as Facebook and Instagram so that customers know the existence of the company and know the development of the company in the sale of DBG.