Competitive intelligence practices and organizational performance linkage: a review / Dian Aszyanti Atirah Mohd Asri and Ainul Mohsein Binti Abdul Mohsin

• Main Authors: Mohd Asri, Dian Aszyanti Atirah, Abdul Mohsin, Ainul Mohsein
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2020
• Subjects: Business intelligence. Trade secrets; Organizational effectiveness. Performance measurement
• Online Access: https://ir.uitm.edu.my/id/eprint/69218/1/69218.pdf; https://ir.uitm.edu.my/id/eprint/69218/; https://myjms.mohe.gov.my/index.php/intelek
• Institution: Universiti Teknologi Mara

Scholars have intensely researched Competitive Intelligence or CI for decades. This topic has been under constant investigation and development concerning business strategy in soaring business performance. This paper critically examines and integrates the Competitive Intelligence Practices by differ...