Heuristic evaluation of e-commerce marketplace / Maslina Abdul Aziz ... [et al.]

• Main Authors: Abdul Aziz, Maslina, Sani, Muhammad Hafizul, Baharin, Hanif, Zambri, Suzana, Jiman, Nur Idlan, Mohd Nasir, Normaya
• Format: Article
• Language: English
• Published: 2022
• Online Access: https://ir.uitm.edu.my/id/eprint/69239/1/69239.pdf; https://ir.uitm.edu.my/id/eprint/69239/; https://mjoc.uitm.edu.my
• Institution: Universiti Teknologi Mara

This paper adapts one of the most popular heuristic evaluation techniques to effectively assess the design of an e-commerce marketplace. Heuristic evaluation for the e-commerce marketplace with a detailed explanation is presented as a guideline for the e-commerce marketplace. This research involved...