Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran

• Main Authors: Dzulkifli, Kasrinah, Jamran, Nurul Fazielah
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Awareness; Work. Performance; Branding (Marketing); Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/69976/1/69976.pdf; https://ir.uitm.edu.my/id/eprint/69976/
• Institution: Universiti Teknologi Mara

In this new modern era, the need to make changes into the whole system of an organization is crucial. It was because of the increased needs and demands of the society for fast and more efficient services. It was an effort to established more effective and efficient services to the customer until tod...