Building brand identity through social media platform during Covid-19 pandemic / Mohd Remie Mohd Johan, Md. Azalanshah Md. Syed and Hamedi Mohd Adnan

• Main Authors: Mohd Johan, Mohd Remie, Md. Syed, Md. Azalanshah, Mohd Adnan, Hamedi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2022
• Subjects: Branding (Marketing); Online social networks
• Online Access: https://ir.uitm.edu.my/id/eprint/70692/1/70692.pdf; https://ir.uitm.edu.my/id/eprint/70692/; https://myjms.mohe.gov.my/index.php/intelek/index
• Institution: Universiti Teknologi Mara

Building a substantial brand identity value has become a key issue for many companies’ reputations. In previous years, the majority of studies focused on the consumer’s perspective on organizations’ brand equity value. Thus, this study expanded on earlier research by offering a more in-depth explora...