Digital media and online buying considerations among generation Z in Malaysia / Mohd Remie Mohd Johan, Md. Azalanshah Md. Syed and Hamedi Mohd Adnan

• Main Authors: Mohd Johan, Mohd Remie, Md. Syed, Md. Azalanshah, Mohd Adnan, Hamedi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/70736/1/70736.pdf; https://ir.uitm.edu.my/id/eprint/70736/; https://myjms.mohe.gov.my/index.php/intelek
• Institution: Universiti Teknologi Mara

With the rapid development of technologies, the number of users accessing the Internet is rapidly increasing. Many businesses are now expanding their operations through digital media and online commerce platforms. Digital media commerce is defined as a business that is assisted by the Internet to in...