The relationship between social media marketing and academic library service quality / Siti Nurul Atikah Alang Achik and Mohd Razilan Abdul Kadir

• Main Authors: Alang Achik, Siti Nurul Atikah, Abdul Kadir, Mohd Razilan
• Format: Article
• Language: English
• Published: Faculty of Information Management 2022
• Subjects: Social aspects. Social marketing; Library Science. Information Science; University and college. Academic libraries; Information services. Information centers
• Online Access: https://ir.uitm.edu.my/id/eprint/70899/1/70899.pdf; https://ir.uitm.edu.my/id/eprint/70899/; http://ijikm.uitm.edu.my/
• Institution: Universiti Teknologi Mara

This paper presents the study on the relationship between social media marketing and service quality of international private college libraries in Selangor. The study hypothesized three dimensions that posited to influence the service quality of the college’s library namely perceived usefulness, per...