Sweet Tastier / Nur Ain Nabilah Mohd Asri and Nurfatihah Che Rani

• Main Authors: Mohd Asri, Nur Ain Nabilah, Che Rani, Nurfatihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/71049/1/71049.pdf; https://ir.uitm.edu.my/id/eprint/71049/
• Institution: Universiti Teknologi Mara

Sweet Tastier is a new local brand made in Malaysia which was founded by two partners that focuses on producing and manufacturing choco jar with many type of flavors. This product just became really popular about few years ago among local seller and demand for this product has increased. So following the trend, Sweet Tastier decide to choose choco jar as our product because we recognize the biggest opportunity in this business since the demand for choco jar have increased day by day. Since we are chocolate's lovers, we have many experiences in chocolate and have our own appetite when it comes to chocolates. Therefore, we know what is the best quality of chocolates to innovate on our choco jars so that our products will have their own specialties and unique features as compared to other brands.