NIMS: MK Chocotub / Muhammad Kamal Ariffin Jamalluddin and Muhammad Muizzuddin Mohammad Mukhlis
MK Chocotub is a sub business under Nims Chocotub and based on Shah Alam, Selangor. This business sells product call Crispy Choco Tub and well-known product in 21st century. It is because the product is a chocolate-based cereal in a tub. This brand start with the name Crispy Choco Jar because the or...
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| Main Authors: | , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/71062/1/71062.pdf https://ir.uitm.edu.my/id/eprint/71062/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | MK Chocotub is a sub business under Nims Chocotub and based on Shah Alam, Selangor. This business sells product call Crispy Choco Tub and well-known product in 21st century. It is because the product is a chocolate-based cereal in a tub. This brand start with the name Crispy Choco Jar because the origin is in the jar and 2 years later, the brand change into Crispy Choco Tub. This business is sole proprietorship and selling product as main activities. This business sells a total of 6 variety of chocotub starting from RM13-RM16. The ingredients use only premium chocolate and selected cereals. The platform that we use to promote this project using Facebook Page. By promoting in Facebook Page, we are using 3 main elements to promote our business which is teaser, copywriting hard sells and copywriting soft sells. Last but not least, our sales report was attaching as a prove of our selling activities. For this project, both of us have bought 5 tubs of Crispy Choco Tub from the stockist and were sold out, bringing the total sales to RM74. As a result, there is no remaining Crispy Choco Tubs stock. |
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