Sejaya Snacks / Aliff Hakeemi Asmadi and Muhammad Aiman Hashim

• Main Authors: Asmadi, Aliff Hakeemi, Hashim, Muhammad Aiman
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Electronic commerce; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/71391/1/71391.pdf; https://ir.uitm.edu.my/id/eprint/71391/
• Institution: Universiti Teknologi Mara

The globe is now in the midst of a pandemic caused by the Covid-19 virus, but suddenly there has been an improvement in the e-commerce platform. People began conducting business online to make some extra money on the side, and we can also see that many people spent a significant amount of time on social media when the lockdown was in effect. As a result, we have made the decision to utilise Facebook as a media platform to promote our company, and we have established a Facebook profile under the name "Sejaya Snacks." To get the attention of potential buyers, we began by publishing teaser images and videos on social media. Then, we moved on with a regular publishing schedule in order to guarantee that the clients would not be unaware of any information or promotion pertaining to our items. During the course of our posting, we used both a soft sell and a hard sell advertising and sales strategy, and as a result, we were able to get around one hundred likes for our Facebook sites. This paper will include all the report of Sejaya Snacks that has been operate through Facebook. Document and data such as Legal registration, legal certificates, the company full profile, Copywriting, Sales reports and other appendices are included in this report. All of this report is significant for the business to collect the data comprehensively so it will be the guidance in the future to expand the business.