Relationship between perceived usefulness and online shopping behaviour among university students / Mohamad Shazwan Shauqi Ithnin, Nor ‘Ain Abdullah and Mohd Lutfi Iskandar

• Main Authors: Ithnin, Mohamad Shazwan Shauqi, Abdullah, Nor ‘Ain, Iskandar, Mohd Lutfi
• Format: Article
• Language: English
• Published: Faculty of Business and Management 2022
• Subjects: Business; Online social networks; Shopping. Teleshopping. Consumer education
• Online Access: https://ir.uitm.edu.my/id/eprint/71634/1/71634.pdf; https://ir.uitm.edu.my/id/eprint/71634/; http://myjms.mohe.gov.my/index.php/JIBE/index
• Institution: Universiti Teknologi Mara

E-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose...