Simpul Kasih Enterprise / Muhammad Haziq Naharuddin and Muhammad Tarmizi Sokhimi

• Main Authors: Naharuddin, Muhammad Haziq, Sokhimi, Muhammad Tarmizi
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/71854/1/71854.pdf; https://ir.uitm.edu.my/id/eprint/71854/
• Institution: Universiti Teknologi Mara

Simpul Kasih is a food and beverage business that handle by MUHAMMAD HAZIQ BIN NAHARUDDIN and TARMIZI BIN SOKHIMI. Simple Kasih is a homemade recipe with a halal certificate and no preservative substance has been used for this food product and beverages, the product itself came originally from Haziq mothers that have been passed down by generation. The recipe for Simpul Kasih is onion, ginger, anchovy, garlic, and “popiah”. The recipe is basically really simple. But, the process of making the “core” for Simpul Kasih can take hours to avoid any problems in near future and it also ensures the food can last longer. Simpul Kasih is basically a new type of food product in the business industry. The type of food product is well known to society. But, the difference between Simpul Kasih and other “popia simpul” food products is the taste. We change the ingredient to based on customer needed and be different from any type of “popia simpul” food product and beverages. it’s ideal to evolve the ingredient and be different than any business that related to the Simpul Kasih product. The organization for the Simpul Kasih has been divided into two people which are the founder and the co-founder. Muhammad Haziq Bin Naharuddin as the founder for Simpul Kasih and Tarmizi Bin Sokhimi as the co – founder for Simpul Kasih product. We ensure that the product is well known the society, by doing all the teasers, soft sell, and hard sell on our Facebook page and other social media. To encourage the customer to buy our product while giving a slight surface to introduce to the customer about our new food product and beverages. hence, the use of social media is widely used by others to increase their income or sale and introduce their product to society.