Factors affecting consumers choice of mobile phone service providers in Kota Kinabalu / Melvin Alvarozn Michael

• Main Author: Michael, Melvin Alvarozn
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Mobile commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/72003/1/72003.pdf; https://ir.uitm.edu.my/id/eprint/72003/
• Institution: Universiti Teknologi Mara

The purpose of the study was to investigate factors affecting consumer choice of mobile service provider in Kota Kinabalu, Sabah. There are several factors that have been analysed that affect consumer to choose and subscribe a service provider in the market. For the study, Questionnaire and Explora...