Consumer perception towards service quality of both local airline services in Kota Kinabalu, Sabah (Malaysia Airlines - MAS & Air Asia) / Rosalia Mimin

• Main Author: Mimin, Rosalia
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Perception; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/72008/1/72008.pdf; https://ir.uitm.edu.my/id/eprint/72008/
• Institution: Universiti Teknologi Mara

The purpose of this particular research which is entitled consumer perception towards service quality of both local airlines in Kota Kinabalu, Sabah (Malaysia Airlines - MAS and Air Asia) is to investigate the perception of consumer in terms of the service quality or customer services offered by the...