A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli

Double Six Tragedy, a tragedy that had shocked the Sabahan people in 1976, where the first Chief Minister of Sabah, Tun Fuad Stephens and other four of Sabah Top Leaders were perished in the tragic airplane tragedy. On 2010, a special gallery tribute to the remembrance of the victims whom perished i...

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Main Author: Rosli, Nurul Hidayah
Format: Student Project
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/72035/1/72035.pdf
https://ir.uitm.edu.my/id/eprint/72035/
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Institution: Universiti Teknologi Mara
Language: English
id my.uitm.ir.72035
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spelling my.uitm.ir.720352022-12-28T06:17:02Z https://ir.uitm.edu.my/id/eprint/72035/ A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli Rosli, Nurul Hidayah Sabah (Malaysia) History of geography History of discoveries, explorations, and travel Museums. Exhibitions Telemarketing. Internet marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Double Six Tragedy, a tragedy that had shocked the Sabahan people in 1976, where the first Chief Minister of Sabah, Tun Fuad Stephens and other four of Sabah Top Leaders were perished in the tragic airplane tragedy. On 2010, a special gallery tribute to the remembrance of the victims whom perished in the tragedy has been opened to public. After the gallery has been opened to the public in 2010, the gallery seems invisible to the public especially in Kota Kinabalu as there are less people that know about the gallery. A research has been carried out and questionnaire has been distributed among the public to know what are the factors and appropriate promotional strategies that can attract the visitors to visit the Double Six Gallery. 2012 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72035/1/72035.pdf A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. (2012) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Sabah (Malaysia)
History of geography
History of discoveries, explorations, and travel
Museums. Exhibitions
Telemarketing. Internet marketing
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
spellingShingle Sabah (Malaysia)
History of geography
History of discoveries, explorations, and travel
Museums. Exhibitions
Telemarketing. Internet marketing
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Rosli, Nurul Hidayah
A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli
description Double Six Tragedy, a tragedy that had shocked the Sabahan people in 1976, where the first Chief Minister of Sabah, Tun Fuad Stephens and other four of Sabah Top Leaders were perished in the tragic airplane tragedy. On 2010, a special gallery tribute to the remembrance of the victims whom perished in the tragedy has been opened to public. After the gallery has been opened to the public in 2010, the gallery seems invisible to the public especially in Kota Kinabalu as there are less people that know about the gallery. A research has been carried out and questionnaire has been distributed among the public to know what are the factors and appropriate promotional strategies that can attract the visitors to visit the Double Six Gallery.
format Student Project
author Rosli, Nurul Hidayah
author_facet Rosli, Nurul Hidayah
author_sort Rosli, Nurul Hidayah
title A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli
title_short A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli
title_full A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli
title_fullStr A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli
title_full_unstemmed A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli
title_sort study on promotional strategies for double six gallery, sembulan / nurul hidayah rosli
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/72035/1/72035.pdf
https://ir.uitm.edu.my/id/eprint/72035/
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