The influence of money attitudes on young student consumers compulsive buying: Sabah perspective / Rusiyah Bandi

• Main Author: Bandi, Rusiyah
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Money; Money and prices. Inflation. Deflation. Purchasing power; Youth
• Online Access: https://ir.uitm.edu.my/id/eprint/72058/1/72058.pdf; https://ir.uitm.edu.my/id/eprint/72058/
• Institution: Universiti Teknologi Mara

The discussion of the relationships between young student consumers' money attitudes and their compulsive buying will help marketers and policy makers to better understand these consumers' spending behavior. Thus, marketers can identify new market opportunities and form marketing strategie...