Examining packaging factors as an aesthetic towards consumer purchase decision : a study towards 1Malaysia products Kota Kinabalu area / Shalynna Yurika Yulius

• Main Author: Yulius, Shalynna Yurika
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Design; HD Industries. Land use. Labor; Technological innovations; Economic development. Development economics. Economic growth; Food industry and trade. Halal food industry. Certification; Paper manufacture and trade; Production management. Operations management; Control of production systems; Quality control. Standards; Process control; Inventory control. Radio frequency identification systems; Packaging; Management; Costs; Labeling; Materials
• Online Access: https://ir.uitm.edu.my/id/eprint/72064/1/72064.pdf; https://ir.uitm.edu.my/id/eprint/72064/
• Institution: Universiti Teknologi Mara

This is an exploratory research design conducted to examining the packaging factors as an aesthetic towards consumer purchase decision. This research conducted towards the 1 Malaysia products which are the consumer in Kota Kinabalu area. About 306 questionnaire has been distributes based on the cons...