The study on the impact of social media towards brand perception / Chester Cameron Clement

• Main Author: Clement, Chester Cameron
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: H Social Sciences (General); Broadcasting. Radio and television broadcasting; HM Sociology; Social psychology; Social perception. Social cognition; Social interaction; Social systems; Social structure; Social change; Information technology. Information society. Digital divide
• Online Access: https://ir.uitm.edu.my/id/eprint/72069/1/72069.pdf; https://ir.uitm.edu.my/id/eprint/72069/
• Institution: Universiti Teknologi Mara

Social media, a medium that is initiated with the existence of Web 2.0 and mobile platform that enable social interaction, information exchange, video sharing or blogging is part of our daily life involvement. People from worldwide are able to communicate with others far across the globe with one si...