Baenana Chips / Syafiqa Adlin Effendy and Nurul Fatiha Zainal Abidin

• Main Authors: Effendy, Syafiqa Adlin, Zainal Abidin, Nurul Fatiha
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/72427/1/72427.pdf; https://ir.uitm.edu.my/id/eprint/72427/
• Institution: Universiti Teknologi Mara

Baenana Chips Business is a business that is formed through partnership which is managed by two partners. Our main objective is to provide the best quality of traditional snacks, Kerepek Pisang, that are suitable for any type of occasion and not only fixed on Hari Raya celebration only. We are committed to be the top Kerepek Pisang seller in this region by maintaining the classic taste of kerepek pisang that suits everyone’s preferences. Baenana Chips is favoured by any generation from boomers to millennials. We offer kerepek pisang with reasonable prices that range from RM18 to RM20 in order to make sure that our products are able to be purchased from every level of income groups. We are using Facebook as our main online platform to promote and sell our products to our targeted customers. Since our launching, Baenana Chips products have been sold almost everyday. The start up cost and capital are all borne by the partners. Moreover, we also managed to maintain consistent expenses through frequent quality control and regular checking according to the compliance of standard of procedure. We are highly determined to produce a variety of products in the future by conducting more research and development to produce products that can meet the market demand.