Utilizing the Fuzzy Analytical Hierarchy Process (FAHP) approach to identify the best online food delivery services / Syahirah Aqilah Abdul Rashid and Nurul Najiha Najwa Mohd Sukri

• Main Authors: Abdul Rashid, Syahirah Aqilah, Mohd Sukri, Nurul Najiha Najwa
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Mathematical statistics. Probabilities; Analytical methods used in the solution of physical problems; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/72487/1/72487.pdf; https://ir.uitm.edu.my/id/eprint/72487/
• Institution: Universiti Teknologi Mara

This study uses the Fuzzy Analytical Hierarchy Process (FAHP) approach to rank the most reliable online food delivery services among students at UiTM Kelantan Branch Kota Bharu Campus and the ability to apply Fuzzy Triangular Number (TFN) in Multi Criteria Decision Making (MCDM). The decision will be made based on several factors, involving service, cost, time, and quality. According to Idris (2020), due to its potential and aptitude, FAHP in is the best way to improve the consistency and accuracy of decision makers’ judgement. The fuzzy set theory is utilized to transform the linguistic evaluation statements of experts into criteria weights that are produced by the FAHP. Three experts who are UiTM Kelantan Branch students from the Kota Bharu Campus took part in the survey. The online food delivery (OFD) services, including Foodpanda, GrabFood, and Odamakan, are then ranked using the chosen criteria. Following Foodpanda and OdaMakan in the final rankings, GrabFood is currently the OFD service with the best performance at the UiTM Kelantan Branch, Kota Bharu Campus. This study also includes discussions, findings, and suggestions for further investigation.