A research on measuring the effectiveness of marketing strategies of pepper product implemented by peppermarketing board,at Kota Samarahan/ Benjamin Kudang
The Pepper Marketing Board (PMB), an agency entrusted with the development of Malaysian pepper industry, has increase its effort particularly on the pepper product development and promotion programs with the dual objective to expand market demand locally and internationally. The study that has been...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2003
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/73092/1/73092.pdf https://ir.uitm.edu.my/id/eprint/73092/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |