Globalization: a study of domestic firms readiness in industrialising countries / Abd Halim Mohd Noor and Mohamad Saladin Abd Rasool

• Main Authors: Mohd Noor, Abd Halim, Abd Rasool, Mohamad Saladin
• Format: Conference or Workshop Item
• Language: English
• Published: 2002
• Subjects: Marketing; Technological innovations
• Online Access: https://ir.uitm.edu.my/id/eprint/73422/1/73422.pdf; https://ir.uitm.edu.my/id/eprint/73422/
• Institution: Universiti Teknologi Mara

It's a forgone conclusion, that the continued existence of firms today largely is influenced by the ability to compete globally. Multinational corporations (MNCs) based in developed countries has longed profited from their ability to compete globally. Despite the seemingly lopsided advantages t...